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Do You Own Your Data?


EA’s IoT Community Activities

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Webinar - Do You Own Your Data?



Whether data originated with a consumer using a product, with sensors on a machine at a factory or on crates of crops picked in a field, the question remains: Whose data is it?  There is no standard, agreed-upon, IoT data ownership model in place to clarify.

If you don’t own your data, what constraints are placed on your use of that data?  Do you have the right to use it any way you want?  Who owns the insights gained from data that you don’t own?  Who else has the right to use your data?  In the web of company ownership, the answer may be your competitor.

In this presentation we will look at some of the pitfalls around IoT devices, data ownership and how to avoid them.


About the presenter

Norman Ballard, electronics engineer, self-proclaimed Technocrat, Innovator, and problem solver has worked as an Electronics Engineer for the last 23 years.

After completing a Master’s Degree in Electronics Engineering at the University of Cape Town, Norman worked as an design engineer at General Electric where he learned good design practice and the importance of rigorous systems; he then moved into the world of sales, working for Avnet Electronics as a Product manager and then as Director of the Semiconductor Division.  A later move to Motorola, a global semiconductor manufacturer, exposed Norman to best and worst practices in thousands of small and medium sized manufacturing businesses.

After a move to Australia, Norman used his experience in design, sales and business to establish Hummingbird Electronics.  Hummingbird electronics enjoyed significant growth, becoming well known for delivering innovative electronics solutions in the automotive sector.  Hummingbird Electronics was the recipient of the 2014 Business of the Year award in the Hunter Region Business Excellence Awards and was acquired by Adelaide-based advanced manufacturer REDARC Electronics in May 2015.

In 2019, Norman decided it was time to gain new skills and start new adventures.  Subsequently, Norman has joined BlueZone Group, a supplier of subsea equipment, as General Manager Engineering and is involved with the Newcastle start-up community as Brand Ambassador for Senquip, a manufacturer of sensor gateways for industrial markets.


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