Description: When we are in deep, working with amazing technology such as IoT in its many forms, we are busy solving customer problems. We are used to speaking in the language of the solution and the vision of the future, but does that resonate with the customer? What is the problem that the customer is trying to solve right now? And how much will they pay to have it solved? How do you find out without giving away your idea or becoming a “sales man”? This webinar will explore the answers to these questions.
Presenter: Brian Dorricott has taken 88 teams through Australia’s national science and technology accelerator run by CSIRO. He leverages his first-hand experience as an engineer, serial founder, and entrepreneur having founded two companies: Gordano in 1994 (exit to MBO, 217x RoI) which provided messaging software that was used by 13,200 companies including the US Army, IBM and Telstra; and an internet security company (sold to Cisco, 50x RoI). He left his role as the Entrepreneur in Residence at SETSquared (the world’s leading university incubator) to facilitate and lead individuals and teams through the process of maximising the impact of their innovation for themselves and Australia.