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Webinar Recording: This webinar has now passed. The recording can be viewed free by EA Members in MyPortal . Navigate to Industry Applications and case studies >> Other
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Title: A case study on IoT Product Development: "If I knew then what I know now..."
Presenter: Robin Mysell, CEO, ATF Services
Description: “If I knew four years ago what I know now, I would probably have saved myself a million dollars”. Robin Mysell and his team at ATF Services are at the cutting edge of IoT product development, marketing a range of consumer devices that are taking full advantage of the full range of IoT technologies.
Four years ago the business provided temporary fencing and height safety services but made a strategic decision to move into high tech video surveillance solutions. The company recently launched a high-profile activity sensor called AbiBird in the competitive “aging in place” market, but the product Mysell is most proud of is a multi-function security device that he says is “truly intelligent”.
In this presentation, Mysell will relate the IoT journey his company has been on, delivering some of the first IoT products based on a national LPWAN network. He will discuss what technology and business model choices that had to be considered and the development methodologies employed. Building on his “if I knew four years ago what I know now”, he will pass on lessons learned for others looking to develop IoT based products or bespoke solutions for industrial settings.
About the presenter: Robin has been CEO of ATF Services for nearly 6 years. Robin has used his strategic and leadership skills to successfully transform underperforming companies faced with tough economic and competitive environments in New Zealand, United Kingdom and Australia. He is a firm believer in technology and innovation to help improve business efficiency. Implementing continuous improvement and lean principles is one of his key transformation strategies.
